Gender pay gap. Aversion to risk. Career breaks that disrupt income. Disproportionate impact of childcare costs. Living longer on lower pensions...

 

Unpicking the complexities of women and money is a vital topic to dissect at the best of times, but even more so at the worst.

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With costs up, living standards down and wages stagnant, money is weighing more heavily than ever on the minds of millennial and Gen Z women, with nearly 40% citing it as their biggest challenge. So how is that impacting on what they want from the world? And what new habits are they forming?

 

We’ve distilled all our insights into our latest report, The F Word, sharing the   key trends you need to know if you’re going to help make her feel truly enriched in the years ahead.